Resortire
– The Vacation Luxury marked a defining moment in its brand journey
with an exclusive showcase announcing actor Nikita Dutta as its Brand
Ambassador. The curated evening served as a celebration of contemporary luxury,
bringing together fashion insiders, media professionals, and tastemakers to
experience the brand’s evolving vision.
Conceptualised
as more than a brand announcement, the event highlighted Resortire’s philosophy of
creating fashion that aligns with the lifestyle of today’s modern woman,
confident, expressive, and constantly on the move. The showcase reflected the
label’s refined aesthetic through thoughtfully styled presentations and a
strong focus on craftsmanship and design.
Established
by Founder and Creative Director Richa Chowdhury, Resortire – The Vacation Luxury
is built on the idea of effortless elegance rooted in premium quality. The
brand is recognised for its Made-in-Italy fabrics and contemporary silhouettes
that prioritise comfort while maintaining a sophisticated edge. Each collection
is designed to transition seamlessly across settings, from leisure-led travel
wardrobes to elevated everyday wear.
Addressing
the audience, Richa Chowdhury shared, “Resortire stands for individuality and
confidence. Nikita brings an authenticity that mirrors our brand values and our
design sensibility. This collaboration allows us to strengthen our connection
with women who view fashion as an extension of their personality.”
As
part of the association, Nikita Dutta will be featured across Resortire’s
upcoming brand narratives and creative campaigns, including a specially curated
collection inspired by freedom, travel, and modern femininity. The collection
focuses on versatile pieces crafted with precision, offering a balance of
luxury, functionality, and timeless appeal.
Speaking
on the association, Nikita Dutta said, “What drew me to Resortire is its
effortless approach to luxury. The designs feel natural, comfortable, and
elegant qualities that resonate with how women dress today. I am excited to
collaborate with a brand that celebrates individuality in such a refined
manner.”
About
Resortire – The Vacation Luxury
Founded
by Richa Chowdhury, Resortire – The Vacation Luxury is a contemporary women’s
fashion brand offering thoughtfully designed apparel made using premium Italian
textiles. The label focuses on creating modern, versatile silhouettes that
combine style, comfort, and craftsmanship. With a growing presence in the
luxury fashion space, Resortire’s collections are available on
www.resortire.com, as well as on leading platforms such as Ajio Luxe and
Myntra.
The
showcase reinforces Resortire’s commitment to building a brand that resonates
with the evolving aspirations of modern women, while continuing to redefine
vacation-inspired luxury with a contemporary perspective.
For
further information, visit www.resortire.com.
