The
only Indian specialised healthcare agency to receive the honour
Mumbai, 15th, 2025 : Brandcare has been named India’s Health Agency of 2025 by TopFICE,
an independent global ranking platform. This is a big deal for Indian
healthcare communications. This recognition places Brandcare alongside the
world’s most acclaimed healthcare specialist agencies, including Klick Health
(Canada), Igloo Lab (Colombia), VML Health (Spain and Italy), and Area 23
(USA).
The recognition is based on Brandcare’s exceptional
performance across the world’s leading international creativity and
effectiveness festivals during 2024-25. TopFICE’s ranking looks at 72 award
shows and more than 11,000 trophies won around the world, making it a complete
measure of creative excellence.
About Brandcare
Brandcare is India’s pioneering independent healthcare
advertising agency, established with a singular mission: to give healthcare
communication the creativity, sensitivity, and impact it deserves. Over the
years, the agency has become synonymous with campaigns that transform mindsets
across Southeast Asia.
What sets Brandcare apart is its ability to blend
scientific accuracy with creative storytelling, making complex medical concepts
simple to understand.
With offices in India and Singapore, Brandcare has
evolved from a creative agency into a full-service healthcare communications
partner, incorporating digital capabilities, analytics, and even health tech
investments. This change shows that the agency is dedicated to its core of
health and wellness.
Campaign Excellence: Award-Winning Work
The recent TopFICE recognition as the Healthcare
Agency -India is based on Brandcare’s performance in the world’s leading
international creativity and effectiveness festivals in 2024-25. The ranking
evaluates 72 award shows and more than 11000 trophies earned worldwide.
Some recognised campaigns from Brandcare are:
1. Edema Pranaam: Culture Drives Awareness
Brandcare transformed the traditional Indian gesture
of pranaam into a powerful screening cue for edema awareness. Pedal
edema—commonly dismissed as an age-related condition—can signal early heart
risk and requires timely treatment. This campaign for a leading edema brand of
Cipla, encourages younger generations to observe these signs when they bend for
pranaam, turning a cultural practice into an opportunity for health screening.
2. Drain Edema: Making the Invisible Urgent
A doctor’s desk overflowing with charts, risk scores,
and endless medical diagrams. It’s important to break this visual clutter. This
campaign leverages a striking and unconventional metaphor—a gumboot filled with
water, as a part of the actual foot. The image creatively brings the science of
edema to life, illustrating the accumulation of excess fluid in the body in a
way that is instantly relatable.
Supported by in-clinic materials and edema risk
scores, the campaign reframed pedal edema.
3. Gram Health Locket: Wearable Health Records for
Tribal Communities
In partnership with Keshav Srushtee, Brandcare
developed a secured, digitized wearable health device for tribal communities in
Western India.
The Gram Health Locket, designed with local tribal art
sensibilities, has reached 31 tribal villages and touched 11,000 families,
receiving acclaim at the African National Rural Development Organization.
About TopFICE
TopFICE is a global ranking system that is not
connected to any one company. It rates and honours advertising agencies,
networks, and producers based on how well they do at major international
creative festivals and how many awards they win. It gives an unbiased, overall
picture of the best people in the industry, celebrating creativity and strategy
excellence in a number of categories.
This year marks a milestone for TopFICE as its first
edition evaluates agencies from Asia and Africa, completing the platform’s goal
of offering a truly global evaluation of creative excellence. TopFICE consolidates
results from more than 60 major international festivals, with no ties to
festivals, media, brands, or holding companies, ensuring a neutral,
transparent, and unbiased ranking.
Leadership Perspective
“The TopFICE global rankings recognition for
Brandcare as India’s Health Agency of the Year is a testament to Indian
creativity and effectiveness,” said Rashmi Thosar, Founder,
CEO, & CCO of Brandcare. “As an independent agency from India,
we are proud to stand amongst the best in the world. This award confirms our
belief that healthcare communication needs special care, cultural sensitivity,
and creative excellence. Our campaigns show that we can make communications
that not only inform but also change health outcomes when science and
sensitivity come together.”
Looking Ahead
Brandcare has won awards on global platforms
like One Asia, Spikes Asia, New York Health Festivals, and Saniss
Health, as well as Indian platforms like e4m, IHW, and Rx Club.
This TopFICE award is a big step forward for Indian healthcare communication on
the world stage.
Brandcare’s TopFICE recognition is strong proof of what can happen when
creativity and credibility come together in healthcare. For healthcare brands
looking for a partner that knows both the science and the soul of health
communication and can work with cultural differences while still meeting global
standards, this is a great example.
For more information:
Website: https://www.brandcare.net/
TopFICE Winners: https://topfice.com/winners/
