Thane, Maharashtra – December 15, 2025 : Giridhar Pai Associates LLP (GPA), a prominent Asian distributor
of non-toxic pest management products, proudly marks its sixth anniversary on
January 10, 2026.
Founded by industry veteran Giridhar Pai, GPA has
established a strong foothold in the Asian pest management industry, focusing
on sustainable solutions inspired by organic farming principles.
A Visionary Journey
After 25 years in corporate roles, including a pivotal
tenure as a food safety manager and as the business head of India’s largest
pest control company, Pest Control India Pvt. Ltd. (PCI), Giridhar Pai embarked
on a mission to revolutionise structural pest management (performed inside
buildings).
Motivated by Masanobu Fukuoka’s renowned book, The One
Straw Revolution, he sought to offer pesticide-free alternatives, leveraging
his 25 years of experience and contacts in the food and pest control
industries.
His hands-on experience establishing Pestinct Pro
Solutions Pvt. Ltd. in 2007 and growing it into India’s second-largest pest
control company over about a decade stood him in good stead in nurturing and
growing his own start-up between 2020 and 2026.
In partnership with his wife, Padmakshi Pai, Giridhar
launched GPA on January 10, 2020, to offer innovative pest management solutions
free of chemical pesticides.
Starting with a single global partnership, the firm
has expanded its product portfolio to include products of seven international
partners, serving markets across India and the rest of Asia.
GPA operates as a self-funded micro-enterprise using a
working capital loan from HDFC Bank and has made significant strides in the
domestic market, pan-India, and export markets, with overseas customers in the
Middle East, the Maldives, Sri Lanka, the Philippines, and Indonesia.
Key Partnerships Fuelling Growth
GPA’s first collaboration began in 2020 with
Singapore’s Pestroniks Innovations Pte. Ltd. (Pestroniks Innovations),
introducing their patented bio-visual enhancer (bio-VE+) technology through the
FLYght trap range and the Aedes-X Smart Gravitrap.
While FLYght Traps provide effective indoor fly
monitoring, aesthetically and unobtrusively, Aedes-X is an outdoor trap that
requires only a water top-up to control Aedes aegypti mosquitoes
that cause chikungunya and dengue.
GPA launched the FLYght One in 2020, the FLYght Duo in
2021, and the FLYght Deco in 2025, and established them as the only India-made
UV LED Insect Light Traps, proudly made in India by its partner, Pestroniks
Innovations.
GPA is Pestroniks Innovations’ leading distributor and
has contributed immensely to the design, development and marketing of its
FLYght Trap range.
FLYght traps are a highly sustainable fly monitoring
solution that uses very low energy and feature UV LEDs that last 50,000 years
(or more than 6 years).
FLYght Traps are a radical replacement to conventional
UV fluorescent tube insect light traps (that consume nearly five times the
energy of FLYght Traps), require annual fluorescent tube replacement and
generate hazardous waste containing mercury.
FLYght Traps are glass-free and a perfect substitute
for glass fluorescent UV tube containing insect light traps in the food
industry, which mandates restrictions in the use of glass in food handling
areas.
The company’s growth trajectory continued in 2022 with
a partnership with Denmark’s RodeXit N.A. ApS, offering India’s first
custom-made rodent-proofing solution, the RodeXit All-In-One rodent seal
(RodeXit).
GPA made India the second country in the world to
introduce RodeXit, after the United States of America. RodeXit remains
India’s only custom-made rodent-proofing product to eliminate gaps below doors
and shutters that mice and rats commonly use to enter buildings.
RodeXit has become a revenue generator for Pest
Control Operators (PCOs), who now offer rodent-proofing services to their
customers. GPA has sold thousands of metres of RodeXit in India and other
countries to widely enhance product adoption, far from its country of origin,
Denmark.
In 2023, GPA expanded its offerings by teaming up with
Trece, Inc. (Trece), from the USA, and Fuji Flavours Company Ltd. (Fuji
Flavours), from Japan, making their leading stored-product insect (SPI)
monitoring tools available to Indian food companies. Pheromone traps are
SPI monitoring tools that attract insects through odour and trap them in a
sticky glue or oil-like substance.
Trece’s Storgard Dome Traps and moth traps are
globally the best and are now available with expert guidance on their use
through GPA’s expertise. Fuji Flavours New Serrico Trap is a tool used to
monitor cigarette beetles in the tobacco, food, and other industries. It
has a four-decade legacy as the gold standard of cigarette beetle
monitoring.
SPI Pheromone traps detect and estimate target insect
populations and help improve chemical pesticide application planning by
highlighting hygiene deficiencies and areas of pest presence.
They lead to lesser pesticide use and contribute to
sustainable food industry supply chains. In export containers, pheromone
traps are an accepted proof of absence of infestation when the customer
receiving the containers finds no insects in the pheromone traps placed in the
containers.
Looking to the future, GPA collaborated with GIE Media
Inc. (GIE Media), a U.S.-based company, in 2024 to distribute reputed pest
management reference books across Asia.
GIE Media owns the Pest Control Technology (PCT)
Magazine and GPA markets GIE Media’s PCT Field Guides as reference books for
the pest control industry.
In 2025, GPA also launched the eleventh edition of GIE
Media’s Mallis Handbook for Pest Control, considered the most important
reference book in the pest control industry.
More recently, in October 2025, GPA joined forces with
Spain’s Barlesa, S.L., to introduce rodent-fill fabric containing steel and
poly fibres, used as a rodent deterrent in building gaps.
Complementing RodeXit, the rodent-fill fabric (branded
Rodent Proof by GPA) provides another revenue-generating opportunity for PCOs
to offer rodent-proofing services to building owners.
GPA is the only marketer of two custom-made
rodent-proofing products, RodeXit All-In-One rodent seal and Rodent Proof fill
fabric in India.
Another recent partnership with Purdue University
(Purdue) in the United States reinforces GPA’s commitment to the continuing
education of Asian pest management professionals (PMPs) by distributing the
acclaimed Truman’s Scientific Guide to Pest Control Operations.
The Truman’s Guide is a textbook for Purdue’s
Integrated Pest Management (IPM) courses, the only one of its kind in the world
that lets PMPs gain professional credentials remotely through online
education.
Through its partnership with Purdue, GPA has made the
IPM course textbook easily accessible and affordable to Asian PMPs.
Adaptable Business Model
GPA has successfully implemented a hybrid distribution
model that blends direct sales with reseller networks, enabling significant
reach in India and across Asia.
GPA’s resellers are pest control companies (also
called Pest Control Operators or PCOs) that provide pest control services to
food and other industries and need GPA’s pest prevention and pest monitoring
tools.
GPA’s products help its PCO resellers cross-sell to
their pest control service customers, generate additional revenue, and reduce
operational costs by enabling more effective pest management.
GPA emphasises a lean operational approach,
outsourcing logistics and operational functions to enhance efficiency while
minimising overhead costs.
With reliable partners such as DTDC and Indiafilings,
GPA ensures timely deliveries through DTDC and compliance with Indian
regulations through Indiafilings.
GPA’s digital marketing strategy, including a robust
website and engaging social media presence aided by Webchirpy (Vheeds
Technology Solutions Pvt. Ltd.), has positioned GPA as a thought leader in the
pest management domain.
A Bright Future Ahead
As GPA celebrates six remarkable years, Giridhar Pai
envisions an even wider adoption of non-toxic pest monitoring and prevention
solutions within the pest control and food industries.
The company is set to explore innovative
bird-deterrence solutions to address a significant industry challenge. Like
its other innovative products, GPA shall launch innovative auditory, visual,
and electromagnetic deterrents against pest birds, a major menace across India,
for numerous customer segments.
Through strategic partnerships and a commitment to
sustainability, Giridhar Pai Associates is poised to become the leading
distributor of pest management solutions in Asia, reinforcing its non-toxic
approach.
https://www.youtube.com/@GiridharPaiAssociatesLLP
https://www.linkedin.com/company/giridhar-pai-associates-llp/
giridhar@giridharpaiassociates.com
