Mumbai, 8th
December : IDFC FIRST Bank today announced the launch of the FIRST
WOW! Black Credit Card – an upgraded and more feature-rich version of
the existing FIRST WOW! Credit Card, backed by a fixed
deposit. It is designed for premium benefits on FD Backed Secured Card, at an
accessible price.
Key highlights
of the card are ZERO Fx markup on International Spends, Dual card
with Mastercard and RuPay UPI, and rewards on UPI Spends.
Cardholders get a physical Mastercard plus a UPI-enabled RuPay virtual credit
card both seamlessly linked to the same account with a unified credit limit and
a single consolidated statement
Key Features
of FIRST WOW! Black Card
|
Feature |
Details |
|
Forex Markup |
0% Fx |
|
Cash |
0% |
|
Rewards Points |
4 Reward 3 Reward 50 Bonus 30 Bonus |
|
Rewards Points |
₹0.50 per |
|
Lounge Access |
4 Domestic |
|
Free Trip |
Trip |
|
Movie Offer |
25% |
|
Fuel Surcharge |
1% fuel |
|
Roadside |
Complimentary |
|
Comprehensive |
Personal |
Priced at ₹750
+ GST (joining and annual fee), the card offers welcome benefits
worth over ₹5,000, making it a strong value proposition in the secured
credit-card space. Cardholders enjoy welcome benefits covering travel
discounts, premium dining access & lifestyle offers, as well as an
additional 5% cashback (up to ₹1,000) on the first EMI transaction made within
30 days.
Annual fee (2nd
year onwards) of ₹750 + GST is waived on achieving annual spends of
₹1,50,000, maximizing overall value.
Shirish
Bhandari, Head – Credit Cards, FASTag & Loyalty, IDFC FIRST Bank, said:
“The response to our earlier FIRST WOW! variant reinforced one clear insight:
customers want simplicity and affordability, but without feeling like they are
compromising on experience or benefits. FIRST WOW! Black is our answer an
upgrade in every sense, delivering more value, more travel capability, and more
everyday utility.
Premium card
experiences have often remained inaccessible for customers who are new to
credit or prefer an affordable price point. FIRST WOW! Black shifts that
paradigm with zero forex markup, domestic lounge access, stronger travel
rewards, trip protection and many lifestyle benefits — offered at a price point
designed for broad accessibility & making premium and aspirational privileges,
truly democratic.
At IDFC FIRST
Bank, we believe great financial products shouldn’t be exclusive they should be
enabling. FIRST WOW! Black is designed to do exactly that”
The IDFC FIRST Bank FIRST WOW! Black Credit Card is
now available for applications on the IDFC FIRST Bank
Website. Available against an FD from ₹20,000, the card is open to
all applicants aged 18 and above
The entire application process from FD creation to
card issuance is fully digital, instant, and requires no paperwork
About the Bank
- Vision:
To build a world-class Bank in India, founded with principles of Ethical,
Digital, and Social Good Banking. - Scale:
IDFC FIRST Bank is one of India’s fast-growing private banks, building its
UI, UX, and tech stack like a fintech. As of September 30, 2025, the Bank
serves 35 million customers, with a customer business of Rs. 5,35,673
crore ($60.4b) comprising customer deposits of ₹2,69,094 crores ($30.3b)
and loans & advances of ₹2,66,579 crores ($30.0b). Customer deposits
grew 23.4% YoY and loans 19.7% YoY. We reach over 60,000 cities, towns,
and villages, operate through 1,041 branches. - Scope:
We are a universal Bank offering complete range of services, including
Retail, MSME, Rural, Startups, Corporate Banking, Cash Management, Credit
Cards, Wealth Management, Deposits, Government Banking, Working Capital,
Trade Finance, and Treasury solutions. - Ethical
Banking: We are committed to doing right even when customers are not
watching. We have simplified descriptions, calculations, and legal jargon
to avoid confusing customers. - Digital
Banking: The Bank’s modern technology stack delivers high-quality services
across all channels like mobile, branch, internet banking, call centers
and relationship managers. Built on cloud-native, API led, microservices
architecture, supported with data, analytics, AI, and fine aesthetics, we
strive to deliver fintech-grade experiences on banking platform. - Social
Good: We work for society. We have impacted over 40 million lives
including 3.6 million women entrepreneurs. We have financed over 7.5
million lifestyle improvement loans (for laptops, washing machines,
refrigerators etc. that enhance the quality of life of middle class), 2.5
lakh electric 2W and 3W vehicles, 2.7 lakh water, sanitation, and hygiene
loans, 2 million livelihood (cattle) loans, and 300,000+ SMEs. On
deposits, we provide access of premium investment research, which is
usually reserved for the wealthy, even to those holding balances as low as
₹5,000. Our ESG scores are high and improving. - Customer
Friendly Banking: We make banking easy by having a customer first
approach. We have waived fees on 36 essential savings account services
which are commonly charged in the market, the first and only bank in India
to do so. We create “pull” products that customers actively seek out. - Governance:
We adhere to regulatory guidelines in letter and spirit and actively work
with regulators to make things better. We take pride in maintaining
highest levels of corporate governance. - Shareholders:
We are building a well-diversified universal banking portfolio designed to
deliver consistent ROE of 16%+. - Employees:
IDFC FIRST Bank is designed to be a happy place to work, with cutting-edge
roles, meaningful growth opportunities, and a culture of meritocracy.
Compensation is healthy, efforts are recognized, and employees experience
the pride and excitement of creating a world-class Bank in India.
