- Set
to go live on December 5, with VIP access for Myntra Insiders starting
December 04 - Shoppers
can look forward to high-value formats such as Brand Mania Deals from 8 PM
to 12 PM, Midnight Steal from midnight to 8 AM, Grab or Gone from 8 AM to
8 PM, Iconic Brand Day, and VIP Special Deals - Partner
benefits include 10% instant discounts with ICICI and RBL Bank Cards and
assured cashback with Paytm
Bengaluru, 3rd December, 2025 : Myntra, one of India’s leading fashion, beauty, and lifestyle
destinations, is set to bring the 23rd edition of its marquee fashion event,
End of Reason Sale (EORS), going live from December 5th, with customers having
VIP access at just RS 19 and Insiders at just Rs 1, gaining 24-hour early
access starting December 4th. Featuring an expansive collection of 6 million+
styles from 10,000+ international, domestic, and homegrown brands, this EORS
edition enables customers to access high-quality fashion, beauty, and lifestyle
assortments at exceptional prices through its ‘Price Crash’ campaign.
Myntra’s strong community is set to access
irresistible EORS-23 deals with VIP-only special offers, dedicated VIP Weekend
benefits, and add value to their purchases
Recognizing that shoppers want speed, Myntra is prioritizing fast delivery for
this EORS, aiming to get sale orders to customers as quickly as possible. The
platform has significantly invested in strengthening its supply chain, logistics,
and technology to optimize fulfillment. This ensures customers get incredible
EORS value combined with our usual convenient and reliable delivery speed.
Category trends & demand forecast
The categories expected to see traction in this
edition include Women’s and Men’s Ethnic Wear, Jewellery, and Beauty &
Personal Care, driven by wedding-season demand. Shoppers are also likely to
browse Women’s and Men’s Western Wear, Casual Wear, Party Wear, Winter
Apparel, and Home as they prepare for colder weather and year-end
celebrations. Additional momentum is anticipated across Watches and
Wearables, Travel Essentials, Sports Footwear, Kids’ Wear, and gifting-led
categories.
Popular brands expected to draw high demand this EORS
include H&M, Mango, Levi’s, Puma, Nike, adidas, Guess, U.S. Polo Assn.,
BIBA Libas, HRX, Anouk, Diwas by Manyavar, Tommy Hilfiger, Aldo, Rare Rabbit,
House of Pataudi, Allen Solly, ASICS, Trendyol, Lakmé, Maybelline, Wrogn, MAC,
Clinique, Estee Lauder, Smashbox, Bobbi Brown, Huda Beauty, Victoria’s Secret,
Yves Saint Laurent, Lancôme, and Valentino, Masaba, Ritu Kumar, Kalki Fashion
Signature, Monte Carlo, Raymond Home, Bombay Dyeing, and more.
Exciting new launches for EORS-23
EORS-23 will introduce shoppers to a series of fresh launches spanning fashion,
beauty, home, and D2C brand categories.
In fashion, customers can explore the American Eagle X
Ananya Pandey Collection as well as fresh Sports launches from Campus Sports
Apparel, Under Armour’s Project Rock 8 Gym Training Shoes, and Saucony
Sneakers.
Within the D2C and Rising Stars portfolio, new
selections include brands such as Longway in Home Furnishing, Italian Shoe
Company across Men’s Casual Footwear, Tara C Tara in Women’s Ethnic, and
Fashion Floor India (FFI) in Women’s Ethnic.
Beauty and Personal Care (BPC) will feature its most
extensive selection to date, with 2000+ brands available at compelling value
with premium global labels, including MAC, Kama Ayurveda, and CeraVe, and
Luxury fragrances and gifting solutions from brands including Chopard, Guess,
Ferragamo, and Police.
Myntra Luxe will further elevate the premium shopping
experience, with leading watch brands such as Mathey Tissot, Michael Kors, and
Guess, along with Luxe beauty from MAC, Clinique, Estee Lauder, Smashbox, Bobbi
Brown, Huda Beauty, Victoria’s Secret, Yves Saint Laurent, Lancôme, and
Valentino. In fashion, Myntra Luxe will present more than 1,500 styles from
designers such as Masaba, Ritu Kumar, and Kalki Fashion alongside the India
debut of Desigual, launching with over 100 styles.
Gen Z in focus
As Myntra continues to serve diverse audience
segments, its Gen Z-focused FWD portfolio will bring together 5 lakh
trend-first styles across youth-preferred brands, including Glitchez,
StyleCast, Vangull, Blooming Tales, and others. With year-end celebrations on
its way, FWD resonates strongly with younger customers seeking expressive
fashion for party wear outfits. Shoppers can explore Global Styles across
Winter Wear, Dresses, Jeans, Kurtas & Kurtis at great prices.
M-Now: Hyper-Speed Fashion Delivery for EORS-23
Myntra’s hyper-speed delivery service, M-Now, will continue to be a key
convenience driver this season, particularly for shoppers looking for
time-sensitive purchases. With 1 lakh+ styles across fashion, beauty,
accessories, and home, M-Now will enable shoppers across Bengaluru, Mumbai,
Delhi-NCR, Hyderabad, Kolkata, and Pune to receive their orders starting just
30 minutes. As customers navigate a busy period of weddings, social gatherings,
last-minute travel plans, and year-end parties, M-Now comes in handy with
various trend-first options, ensuring they never miss out on the perfect look,
even at the very last minute.
Speaking about the 23rd edition of EORS, Bharath Kumar – Head of Revenue
& Growth at Myntra, said, “EORS continues to be a defining
moment in India’s fashion calendar. With EORS-23, we are delighted to offer
customers an extensive selection of trend-forward styles at exceptional value.
This edition brings together a strong mix of new launches, handpicked seasonal
selections, and seamless shopping experiences, supported by hyper-speed
delivery and tech-led immersive discovery formats. As customers prepare for a
packed calendar of year-end weddings, festive gatherings, winter updates,
travel plans, and gifting moments, EORS-23 is designed to meet these diverse
needs with the right selection at the right value, ensuring every shopper finds
something perfectly suited to their occasion.”
The scale of the event presents brands with a
significant opportunity to reach millions of customers, including
first-time shoppers, eager to discover unique and trendy fashion and beauty
solutions.
Exciting bank offers on EORS-23
ICICI, RBL – 10% Instant off*
Paytm UPI – Assured Cashback on UPI*
Flat 7.5% Cashback on Flipkart Axis Bank Credit
Cards
To elevate discovery and engagement, Myntra will
continue to tap into its extensive social commerce ecosystem. Influencers and
creators from across the country will curate themed looks and styling inspiration
tailored for the season. These formats continue to see strong participation
from Gen Z and millennials, reaffirming Myntra’s leadership in driving
interactive, entertainment-led shopping journeys. Alongside this, the
heightened demand during EORS is also expected to augment the income
opportunities of thousands of delivery partners across the country.
About Myntra:
Myntra is one of India’s leading destinations for fashion, beauty, and
lifestyle, offering a curated collection of thousands of brands across
categories. With a focus on discovery, personalization, and convenience, Myntra
serves millions of customers nationwide through its app-first ecosystem. Its
industry-leading technology, fashion-forward insights, and creator-led content
make it the preferred platform for Gen Z and millennial shoppers. Myntra
continues to shape how India discovers and experiences style, with beauty
emerging as one of its fastest-growing segments.
